Affordable High Fashion: Giambattista Valli X H&M
The world-famous retailer H&M is again making a well-known move: collaborating with a famous fashion house. It is not a secret that these collaborations have been more than successful, and the customers throughout the world have had an opportunity to own a designer piece under very affordable prices. This time, H&M has turned to Giambattista Valli for a collection line that will be inspired by his signature and famous tulle-layered garments.
The announcement came earlier last month, just in time for the Cannes Film festival. The creative advisor of the retailer said that they are thrilled to be working with a designer such as Valli himself. As his fashion reputation precedes him, he is undoubtedly a master of haute couture with a sense of creating a unique silhouette.
The limited-edition collection is titled #Project and will feature a series of party dresses for women and tailored pieces for men. What inspired Valli for this collaboration is the extraordinary sense, and unique approach to the haute couture brought closer to the fans and customers. The red carpet dresses seen on TV can be a part of each wardrobe through this collection and collaboration with H&M. The partnership is also an excellent opportunity for the designer himself, as he explained, to be able to share his love for beauty and be a part of everyone’s happy moments.
The first look and the official reveal of some of the pieces of the collaboration were during the 72nd Cannes Film Festival at the 26th annual Amfar Gala. It was presented through the looks of Kendall Jenner, Chiara Ferragni, Bianca Brandolini, Chris Lee, H.E.R and Ross Lynch. It is safe to say that the most eye-catching one was the pink tulle dress that Kendall Jenner wore, that turned heads and instantly became mega popular on social media as shown, that particular dress had two versions: long and short.
For all those who are ready to rock some designer red carpet dresses, the collection is separated into two parts, with different launching dates. Through selected stores around the world, the first and smaller part of the collection dropped on May 25 while the rest and quite more significant part of the collection is announced to launch on November 7.
For the retailer, this will be 19th fashion collaboration so far. It has previously collaborated with Stella McCartney, Viktor & Rolf, Roberto Cavalli, Lanvin, Versace, Balmain and many more.