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Rihanna Launches Her Luxurious Fashion Brand

Rihanna Launches Her Luxurious Fashion Brand

There is no stopping for Robyn ‘Rihanna’ Fenty, and she is growing by leaps and bounds. She is the real goddess and untouchable in every field her hand touches.


After ruling the world of music, the ‘Diamond’ singer is ready to start a new venture. She has finally decided to step into the field of fashion.


Rihanna has launched her new fashion brand in collaboration with Louis Vuitton owner, LVMH.


The name of the fashion brand is ‘Fenty,’ which she has named after her full herself as her full name is, Robyn Rihanna Fenty.


The brand was unveiled in Paris in its first Pop-up store, featuring jewelry, cosmetics, and clothes.


The clothes focused on modern designs and played with vibrant colors.


The Fenty collection is also for men, having large Denim jackets and Parka coats.


“My fashion will be different and non-traditional because I do not come from the industry,” Rihanna said.


She is one of the most followed ladies on the social media platforms, and it’s not only because of her singing, many people consider her as their style icon. Rihanna is known for her bold fashion statements at reality shows and red carpet events.


Fenty’s price ranger is quite low as compared to other LVMH brands.  The brand will be an e-commerce venture but will be available on events and pop-up stores.

About the Author /


Chelse Brown is the founder and editor-in-chief of Chatting With Chelse.

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