Naturalista Dejah Myers Made Her First Natural Hair Product In Her College Dormitory and Now She’s Running a Successful Business: Meet the Founder of Curl Envy Company
In her freshman dorm, Dejah Myers made her own hair products. Trying to pay her way through college is the reason behind her growing company. As a college student, I’m aware of the struggles that come with it. Having a side-hustle is important. It’s the best feeling in the world when you can make a little extra cash. Myers goals are to put her products in major retail companies such as Walmart, Target, and Beauty Supply stores. Dejah wanted to find products that work best for her hair texture. Myers created her products by using her own organic ingredients, now that’s black girl magic! Dejah and I chatted it up about the rise of business. Check out the Q&A below.
CWC: How long did it take you to get your brand off the ground?
Curl Envy Co: This took about 3 months to plan. I’ve written it all down in my journal, then started to look for business opportunities on how to start. I started giving samples out on campus for everyone to try and received wonderful feedback.
CWC: What are some challenges you have faced while branding your product?
Curl Envy Co: Being a full-time college student, having a full-time job and a business altogether was not easy. Theirs 24 hours in a day, I definitely used my time wisely while building Curl Envy Company. It wasn’t easy, there were times I felt very stressed but the support of my customers, friends, family, and the media kept me going. Curl Envy Co still has MORE work to do. I can honestly see my company becoming bigger in the future.
CWC: Who are your biggest supporters?
Curl Envy Co: The support of my customers, friends, family, and the media kept me going.
CWC: What is your favorite product?
Curl Envy Co: Whipped Afro butter with peppermint is personally my favorite creations! I absolutely hate having flat hair. With this hair butter your fro’s, twist outs, LOCs methods would make a huge difference in your hair increasing volume and promoting hair growth. This product is also a great moisturizer. Afro butter is an everyday use product. You can use it for skin and hair and they are great for twist outs. It helps increase volume and promotes hair growth.
Whipped Afro butter with peppermint and Tea Tree Ingredients :
Raw honey, peppermint leaves/ oil, Vitamin E oil, Tea Tree Oil, white/yellow Shea unrefined coconut oil
Benefits Of Scalp Massaging:
It lubricates and conditions the scalp, helping to prevent flakes and dry scalp without the use of harsh chemical shampoos.
Enhance blood circulation in the head and neck area. When the scalp is “tight” from stress, circulation and hair growth are impeded.
Relax the scalp and increase pliability.
Strengthen the roots of the hair and nourishes the hair-shafts, promoting new hair growth and strengthening current hair.
Soften and condition the hair, making it more manageable.
Spreads the natural oils of the hair, increasing hair luster and vibrancy.
Protect hair from the damaging effects of the sun and harsh weather by improving resiliency over time.
Replenishing and rejuvenating for dry, damaged hair, and helps prevent excessive brittleness and split-ends.
CWC: Do you ever feel like giving up sometimes? If you do and what are some things that get you back motivated?
Curl Envy Co: Yes, and it’s okay to feel that way. When it comes to school, working, and a business you’re going to be running up and down 24/7 I can’t tell you when was the last time I had a full 8 hours of sleep. But I always say this to myself, ” Have patience, keep God first and to think about what my future would be like within 5 years from now”.
CWC: Are you in school? If so, how do you balance classes and running a business?
Curl Envy Co: Yes, I am, it’s honestly about time management and making sure all my assignments are finished throughout the week. It is stressful but I love Curl Envy Company after all the investment that I had to use to start up the company there’s no way I could let it go that easily.
CWC: Where can people find you on social media and purchase your products?
CWC: Is there anything else that you will like to conclude with this interview?
Curl Envy Co: This year I want CurlEnvyCo to expand as much as we can. I have worked very hard on this company CurlEnvyCo is All products are free of artificial preservatives, sulfates, paraben and other GROSSSSS chemicals.
Curl Envy products contain certified organic & natural ingredients that leave customers’ hair and body feeling soft, bouncy, more volume and simply natural. My brand is to help boost your self-esteem each and every curl is different but each and every curl is beautiful!!
– Dejah Myers, CEO Curl Envy Co
“Faith is taking the first step even when you don’t see the whole staircase”. Martin Luther King